Book Resources 2017-02-15T03:05:50+00:00

Resources Mentioned in The Six-Figure Second Income Book

Updated for 2017

If you have any questions or want to know if I can recommend a different tool, please contact me here.


Articles

(Mentioned on page 174)

At the time I wrote the book, certain article-publishing engines were a great place to publish articles. They may still work to some extent, but the problem is that Google has been busy with its billions of dollars and army of data scientists. Publishing articles is more important than it has ever been. Content is king. But Google likes substantial, authoritative content.

Therefore if you’re trying to get found for a broad topic like “craft beer” you had better write some amazing, detailed, comprehensive content. If you have a narrower focus, like “ultra-hoppy Munich beer,” then there’s less to talk about and the writing can be commensurately shorter. Where you first publish it doesn’t matter as much. If your material is good, it’s going to get picked up and shared by lots of people. Therefore you can publish it by submitting it to a beer blog, or use your own site, or even have it be an article within your LinkedIn page. Just be sure to keep promoting your stuff in multiple places until it—and you—become visible to much of your audience.

Backup Services

(Mentioned on page 62)

I’ve used a TON of these services over the years, like those offered from Carbonite, Iron Mountain, Mozy, JungleDisk, SugarSync, BackBlaze, and others. I’ve not been impressed. They are too expensive, or hijack too many resources of your computer, or they don’t truly back up all your stuff. For example, some of them will “helpfully” delete files you haven’t used for 30 days. They say it’s because you must not need such files, but of course the real reason is they want to save money. How about they leave the keep/toss decision to users.

I use a Mac and my first line of defense is a tool called Super Duper. It makes a complete, 100% copy of my entire system onto an external drive. If an elephant sat on my computer, I could plug in the external drive to another computer and have all my stuff, including all the programs I had on my now-flat system. I don’t know the PC equivalent of Super Duper, but I’m sure it’s out there.

I also back up to the cloud using CrashPlan. On top of that, I use Arq to back up my stuff to Microsoft OneDrive. I could go on about the merits of each system, but this would be too long. Ask me if you have a question.


Dedicated IP Hosting

(Mentioned on page 112)

The marketplace has changed recently, and it’s almost impossible to find good web hosting that includes dedicated IPs. You do not NEED this to start out, and even to grow. Do not let the lack of a dedicated IP hold you back! If you reach the point where you really are rolling and would like your own, non-shared address, then I would look at Rackspace. But they’ll be too expensive if you’re just starting.


Design Coding

(Mentioned on page 114)

If you already have a specific design all laid out and ready to go, but you need someone to turn it into an actual live website, then you might try htmlburger.com.

Their business is not to suggest designs for you, but rather to take your already-approved image of what you want the site to look like, and turn it into a functioning website, complete with clickable buttons and menus.


Direct Cards, a.k.a. Merchant Services

(Mentioned on page 128)

I’ve come to the conclusion that the cleanest way to accept credit cards—until you get big—is to use PayPal. It combines a shopping cart, merchant account, and payment gateway in one relatively inexpensive package. Another benefit is people recognize the PayPal brand and will trust it more than some no-name brand.

When you get to the point that you have a whole bunch of products, then it’s worth checking out Authorize.net for a payment gateway, and 1shoppingcart.com. Their customer support is excellent, but you won’t need it much because these products work as advertised and have lots of features.


Domain Name Availability Checker

(Mentioned on page 106)

Just load your names into the big box at Domaintools.com and hit “Submit”. You can either type them in, or cut-and-paste.


Email Vendors

(Mentioned on pages 133 and 224)

No one company stands head-and-shoulders above the rest. The choice of “best” company depends on your particular needs. Until you have some really unusual circumstances that require specialized services, I’d go with MailChimp. Yes, it’s a silly name but then again, some very big companies use them for email services. (“Google” is kind of a silly name, too.) MailChimp’s lowest-level service is free.


FTP Tool

(Mentioned on page 119)

A good—and free—tool for uploading your web pages to your web host is FileZilla. It works both on Macs and Windows computers.


Google Hosting

(Mentioned on page 110)

Google previously offered a free service for getting a mini site up and running. They’ve since moved on. You can still find places to get free sites, but they ALL come with tradeoffs. Probably the best at the moment is WordPress.com.

They’re OK, but be warned: They’ll do everything they can to upsell you to a paid plan. I guess that’s to be expected, because they’re not a charity. The free site is limited in its features, but WordPress is a legit outfit so at least you’re not unknowingly signing up with some Chinese or Russian outfit that’s more interested in hacking you than giving you something of real value.


Hosting Providers

(Mentioned on page 109)

Web hosting is a cesspool of games and gimmicks to lure customers. You’ll see lots of flashy graphics promising all sorts of stuff, like “99.9% Uptime!!!!!” and so on. If you’re initially simply trying to understand what hosting is and how it works, all this hype makes it twice as difficult.

A host that I use all the time is ICDSoft. They’re just $6 a month and when you have more than one site, subsequent ones are even cheaper. These people have the most-incredible customer service. You can literally send a support ticket, go get a cup of coffee, and the answer will probably be waiting for when you sit back down. Your ticket will be answered by a knowledgeable person, and not some machine or clerk. They’re great, and I don’t even make any money off the recommendation 🙁


HTML Tool

(Mentioned on page 118)

It’s weird: Technology usually gets easier as time goes on. In the case of nice, clean HTML tools, that’s not the case. I’ve come across fewer good tools over time, because most people are going the drag-and-drop route where zero coding is necessary. That’s OK but it’s also nice to be not 100% helpless and dependent on others for the slightest modifications of your site. The best free HTML tool I’ve found is HTML-online. You have to know a little HTML and then it works great. What I like is you can instantly see the effect of your changes in a display window.


Live Event

(Mentioned on page 232)

We held a 3-day live event when the book came out, and the attendees were enthusiastic participants with lots of questions. We currently do not have another one scheduled. If you have particular questions, just contact me (Jon) at authors@sixfiguresecondincome.com and I’ll answer them.


Local Search

(Mentioned on page 171)

I want to disclose right up front that my favorite source for information on local search is none other than my (Jon’s) son, Phil. He is a nationally recognized expert in just this type of search engine optimization, with an international clientele in many different businesses.

Because getting found locally is a highly specialized technique, you need advice that’s laser-targeted to that one goal. You can download a special report here which explains the specific steps you should follow to get your business found locally.

Note: The report is in “Adobe PDF” format, which most computers can read. If you have trouble opening it, then simply download a free PDF Reader here.


Microstock Agencies

(Mentioned on page 33)

The giant Getty Images owns istockphoto which I’ve used many times. It’s a good place to start looking for relatively inexpensive images. I’ve also used Bigstockphoto.

Two other good sources are Pexels and Unsplash. Their pics are not only available for any commercial or personal use, but they’re free!


Permutation Tool

(Mentioned on page 105)

Permutation-Generator is a huge time-saver, and free too. What could be better?


Press Releases

(Mentioned on page 178)

I’ve had good luck with an online press-release service called PRweb.com. Similar to the article-publishing resource above, PRWeb is a place that not only sends your material out to the world, but it also provides lots of online resources to explain the best practices in creating press releases.


Product Idea Generator

(Mentioned on page 47)

Here are even more thought-generating questions and ideas for you to consider when deciding which product to create. Simply download our Product Idea Generator here.

Note: The report is in “Adobe PDF” format, which most computers can read. If you have trouble opening it, then simply download a free PDF Reader here.


Recorded Line

(Mentioned on page 82)

There aren’t a lot of these services anymore, because so much has moved to the Web. However, this is a service that has a loyal following: RecordedMessageHotlines.com. It’s not super-cheap but then again, that’s not the point. What counts is to test a service and see if it makes you more money than it costs.


Teleseminar Services

(Mentioned on page 86)

Almost no one does teleseminars now, when internet connectivity has gotten way better and webinars offer teleseminar benefits with video added. A powerful—and expensive—tool that lots of big-name marketers use is WebinarJam.

When you get to the point that you want to offer webinars, it’s worth the dollar or so per day to have the system.


Transcription Services

(Mentioned on page 56)

We currently use Verbalink.com. Transcription companies run the gamut from very expensive services that transcribe medical terminology and legal proceedings, all the way to offshore outfits that under-bid everyone else.

Companies have different methods of calculating their fees. In general they are a function of the number of speakers on the audio, how quickly you need the transcript, how long is the audio and how clear are the voices. Expect to pay less for two people talking clearly on the phone, and expect to pay a whole lot more for a transcript of a dozen people talking over each other in a conference room.


Video Capture

(Mentioned on page 59)

As we said in the book, the most-popular video capture/editing tool was—and still is—Camtasia from TechSmith. However, the Internet has a surprising number of great tools that are “open source”, or free.

A highly regarded open-source video capture and editing tool is CamStudio.


Website Analytics

(Mentioned on page 227)

A great place to start to learn the benefits and details of Google Analytics is right at the Google website. Those people really are very good at explaining their tools. Check out this tour.


Website Optimizer

(Mentioned on page 230)

One of the easiest-to-use tools for website optimization is now Visual Website Optimizer. There’s a learning curve but once you know just a bit, you’ll want to test all sorts of things on your site. Better yet, you’ll be making more money from it.


Wizard System

(Mentioned on page 115)

Here are a couple of popular and well-respected systems for building sites with zero programming knowledge: Strikingly and Moonfruit. Yeah I know, weird names but whatever. These ones don’t ask you a series of questions, but instead you pick a category like for a “business” or “personal” site, and then you can pick from a bunch of pre-made templates in that category, and proceed to customize it.

These systems are good for getting a basic and even fairly complex site up and running. Just remember my warning in the book: As soon as you start to get opinionated about wanting lots of specific changes to the site, you’ll either need to pay a specialist to make your customizations, or you might find some other platform that does what you want it to. No biggie; by that point you’ll be well along in your business and will have a pretty solid idea of just what you need.


Website Templates

(Mentioned on page 116)

Things just keep getting easier in this space. Previously you needed at least a little bit of coding experience, or you’d have to hire a freelancer to help. Now it’s just “drag and drop” and the results can look highly professional. My current favorite source for templates is Leadpages.net. The only downside is it’s $37/month (or $25/month for annual contract). However, for a buck a day you get a great deal of flexibility and you’ll save that in other expenses, like that freelance help, or hair-replacement services after you tear yours out. It’ll be your biggest monthly expense but it’s not big, and besides: The site is where the rubber meets the road. Don’t go completely cheap there.

Are you looking for some other type of tool?

If so, let me know here and I may have a recommendation for you.